Sales and Marketing Director for Ferrosan Romania – since March, 2008

Responsibilities:
Sales strategy in Romania, sales & marketing activity planning & execution, key account contact with distributors, budget & forecast, responsible for sales & marketing P&L
Direct links with the Danish Marketing HQ and follow-up of marketing and sales policy in surrounding countries (Hungary, ex-Yugoslavia, Bulgaria, Ukraine) within Ferrosan A/S
Product portfolio management: registration (securing product claims follow the Romanian laws & regulations), launching, marketing, distribution and sales; Dedicated congresses, symposia and all other medical events promoting the company and its portfolio
Management of Sales & Marketing Department (day to day sales and marketing activities within agreed budgets and strategy)
Key Accounts and other external partners management
Commercial contracting with Romanian pharmaceutical distributors (i.e.: Mediplus, ADM Farm, Farmexpert)
Commercial and promotional activities through major pharmacy chains on the Romanian market (i.e.: Sensiblu, Dona)
Contract negotiations
Sales team management to implement Ferrosan portfolio within Romanian pharmaceutical market

Reports to Ferrosan International A/S, Export Director in Soborg – Copenhagen, Denmark

Further information’s available on company’s websites: www.ferrosan.com; www.multi-tabs.ro

Personal statement

Along my whole activity within the Romanian business environment I was involved in companies and brands image promotion, building up strong business relations with key leaders on various markets.

Of no second importance, I have always come up with positive results in people's management, from commercial to promotional and from sales to marketing team.

I developed my skills and abilities in Business Development - Business Planning and Project management, Sales & Distribution - sales team management and distribution planning, Marketing - marketing research, marketing planning and product management, Medical - clinical trials management, Advertising - event management, direct marketing and marketing briefing, People’s Management -recruitment and selection, training and coaching.